Last Thursday me and around 20 other bloggers attended the 6:30 showing of REN's new skincare advert/mini film. After getting very lost, I finally found the venue at the top of an office block. The event was held at what I assume is the REN skincare HQ. First of all we helped ourselves to a buffet dinner, and then sat down for a presentation about REN and their new products - all of which sound fab!
If you haven't heard about REN's new film, you can watch it 'here', please be aware that this film is for over 18's and if your under 18 keep your innocence a little longer!
Now onto my thoughts. I personally don't see the relevance that this film has to skincare, the whole sex scene doesn't seem necessary really. If I'd been filmed doing that in a lake, one thing I wouldn't feel would be clean. Saying that, people say 'there's no such thing as bad publicity', which luckily for REN seems to be true, as many more people have heard of REN skincare now! I do think that they are spreading brand awareness, personally I do think they could have done it in a more dignified way.
What do you think to this new film? Some people love it, some hate it, does anyone stand in the middle?
Becca :) x
Disclosure: This event was provided free of charge, however, I did express my feelings about the video.