Last Friday I was lucky enough to be invited to Sheffield to view Panaches AW12 collection, and also the SS13 collection but I signed on the dotted line and can't tell you anything about that yet (I will do as soon as I can, I promise!).
This venue was seriously out the way on an industrial estate, which, did mean we were actually in Panache HQ, this gave it a real personal feel. It also took me ages to find, I seemed to know more about the bus route than the flaming bus driver did! Nightmare. When I finally arrived, we were treated to lunch and an underwear fitting. This did not go in my favour, other than having three women staring at my boobs in a see through bra, they also took me down two cup sizes. I've always worn my current size because it's the most comfortable for me, I won't be changing that. Fair to say, I left the fitting pondering about how quickly I could get my hands on thousands of £££ to pour into cosmetic surgery.
After what was a poor start I actually soon forgot about it all and had the most fabulous time. The Panache and Best British Bloggers girls were ever so friendly, they really made me feel comfortable and welcomed. The HQ was really impressive as we were taken for a tour, the passion Panache employees had for their work soon spilled out and scooped up the rest of us. Their passion for making a good fitting bra for 28-44 D-KK sizes, was just outstanding. The amount of effort they put into making and designing wearable and attractive bras really blew me away, and I never ever knew bras had seasons as clothes did! My draw consists of two white, two black bras. This will be changing very soon.
We had a talk from the designers of the four core Panache ranges, so bring on the photos (and underwear models)!
Swimwear by Panache
'Combining retro, nautical styles and tribal prints, the Panache AW12 swimwear collection is all about glamour with an edge'. The nautical style was my favourite, just perfect for this summer. The bikini tops are wired and offer good support and the swim suits come with a built in bra so offer good support and comfort, something that doesn't often some with swimwear! Sizes D-K.
Cleo by Panache
'Catering to the fashion-forward, the Cleo lingerie collection combines statement retro colour blocking, quirky abstract prints and pretty detailing for cute, accentuated feminine silhouette delivering style'. Cleo is by far my favourite collection, the designs are young and fun, and they really have paid attention to detail. Lots of frills, embroidery and bows, the bras come with matching bottoms, which, have the same attention to detail. So often the bottoms are ignored, but with Cleo you'll definitely want the set! Cleo is aimed for the younger bra buyer. Sizes 28-38 D-J.
'The Panache Superbra collection takes inspiration from themes of Art Deco and Art Decratif embracing prints and patterns this current season. Incorporating a rich oriental influence with a colour palette showcasing tones of ruby, orchids, lagoons and golds'. The superbra range was described as being for women aged 30+ but I'd wear a lot of the designs the superbra range offered. The bras were sophisticated and fashionable, but offering lots of comfort. The designs were safer than the Cleo collection, but they offer something more fashionable for the older bra buyer. Sizes 28-44 D-KK.
Masquerade by Panache
'The indulgent Masquerade collection is a luxurious mix of Italian satins, delicate laces and complemented with embroidery and rich jewels and earthy tones'. The Masquerade collection is the expensive occasion wear, for example, wedding undies. It's not bright and colourful, but sexy and elegant. I'd certainly want to wear it on my wedding night! Sizes 28-38 D-H.
You can find out more about Panache 'here', Panache Lingerie is sold at Bravissimo, John Lewis, House of Fraser, Debenhams, Nordstorm, Figleaves, Very, Bloomingdales, ASOS and various independent retailers. AW12 collections are available from July-September 2012.
Do you own any Panache undies? What's your favourite Panache range? Who's your favourite lingerie brand?
Please please vote for me 'here', I'm the third one down and will love you forever and ever <3.
Disclosure: Event was a PR event, my write up is 100% my opinion.